Who is our customer?

Primary: high-performers with an ancestral/natural mindset, who have already done the work to understand what optimal nutrition looks like, are already spending significant money on supplements but are frustrated by the cost and complexity of doing it properly.

They want to stop thinking about their supplement stack, get off artificial nutrients, and just know they are getting the purest, most natural & potent foundational nutrition so they can feel and perform their absolute best every day.

They are motivated primarily by nutrient density, ingredient quality, and supplement consolidation rather than fixing a specific health crisis.

Typically, they are entrepreneurs/owner-operators, executives, creatives and/or athletes who can’t afford to have “off” days.

Secondary: holistic health practitioners and conscious individuals with an ancestral/natural mindset. They are motivated primarily by nutrient density, ingredient quality, and identity/values around returning to a more natural way of life.

All our customers share one belief: nature is more intelligent than science/technology

(this does not mean they don’t believe in or value science).

Main reasons why customers buy

  1. To add nutrient density to their diet (they understand that modern foods are lacking in nutrients).
  2. To simplify their supplement routine and use fewer, more natural supplements
  3. To eat more organ meats without the taste or hassle of cooking (related to point one).
  4. Any of the specific health benefits mentioned below (more natural energy, gut health, mental clarity, better sleep).
  5. Identity: they want to be someone who gives themselves the most potent & pure, premium, and natural nutrition so they can become the peak version of themselves

Main benefits of using OMNI¹

97% of our customers feel some type of positive health benefit after 2+ weeks of using OMNI¹ (based on a self-assessment study with 39 participants)

Click on each to read more