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Our underlying thesis:
As modern humans, we have immense potential locked inside our DNA, but because our environment no longer provides the right inputs, e.g. foods are less nutrient dense, sedentary indoor lifestyles, chemicals that disturb our microbiome etc. – most of us never get to access that potential.
By compensating for the inputs we are missing, we can tap into this natural potential, allowing us to feel and perform better than the norm.
→ Just by returning to baseline, we become superhuman by modern standards.
Our mission: to make achieving this as easy & seamless as possible.
We want to change the way people think about supplementation and performance nutrition. We see a world where people live effortlessly at their full natural potential, without turning their back on modern life, and without having to rely on complex routines or dozens of synthetic products.
This makes OMNI¹ perfect for anyone with a naturalistic worldview who wants to feel & perform their best.
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A simpler, more natural way to supplement: we help people unlock their peak natural state every single day without relying on stacks of supplements or synthetic isolated nutrients. Just one simple and intuitive ritual that fits into every day life.
→ What peak natural state means:
… by modern standards = a superhuman.
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Our main customers are high-performers with an ancestral/natural mindset, who have already done the work to understand what optimal nutrition looks like, are already spending significant money on supplements but are frustrated by the cost and complexity of doing it properly.
They are motivated primarily by nutrient density, ingredient quality, and supplement consolidation rather than fixing a specific health crisis.
They are optimizers who want to stop thinking about their supplement stack and just know that they are getting the purest, most natural & potent foundational nutrition to feel their absolute best every day.
All our customers have one thing in common: They fundamentally believe that nature is more intelligent than science and technology. This does not mean they don't believe in or value science. But they always value natural solutions over engineered/synthetic ones.
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OMNI¹ is a daily performance supplement that returns modern humans to our natural peak state by adding back the nutrients missing in the modern world.
Every ingredient/ingredient group has a specific purpose in our formula:
| Ingredients | Function |
|---|---|
| Grass-fed beef organs, wild berries, organic fruits, kelp, cacao | → add full-spectrum nutrient density, including B-vitamins, Minerals, Vitamin C and other Antioxidants |
| Grass fed collagen, bone & marrow | → provide building blocks for gut, bone, joints, skin |
| Grass-fed colostrum | → restore gut integrity, support immune function |
| Soil-based bacteria | → rebalance microbiome & compensate for missing daily interaction with soil & nature |
| Coconut water, magnesium, mineral sea salt | → daily foundation of minerals/electrolytes |
| Bee pollen & propolis | → support natural healing |
| Cordyceps, lion’s mane, reishi, rhodiola rosea | → boost focus, memory, endurance, resilience |
Key features:
95% organic (plants, mushrooms) or grass-fed + finished (animal foods).
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